While the last two years have presented record-breaking investment in EdTech, post-pandemic pressures are on the horizon. Consumers now have a heightened awareness of what technology has to offer and a lower tolerance for those not having a demonstrable impact. You’ve conducted interviews, sized the market, estimated revenue and EBITDA growth…but how well do you know your product, its potential impact and value? That’s where Veracity can help.

Veracity’s experienced educators (aka Guardians) rigorously assess each product across a customized rubric, mimicking the users’ experience, collecting evidence, and documenting feedback for each Product Due Diligence Report. A collective of 100+ hours of Educator assessment and feedback, capturing unbiased analysis and insights (unlike the internal product demo), is presented in the due diligence process. Know the product and bring clarity to strategic discussions BEFORE the investment is made.

Know the Product


How Product

Verification Works

How Product Verifications Works

Guardians commit 15-20 hours mimicking each user’s experience, collecting evidence, and documenting feedback for each product verification report across these key categories:


Ease of Use

How easy is it to navigate for all involved parties?


Does it comply with accessibility standards?

Technical Integrity

How well do features interact with each other? How sound is the integration? Who is hosting the product?

Data Security

Does it comply with federal and state laws for privacy? How is data collected, and who owns it?

Teaching and Learning

How do teachers present content, gauge learning, & evaluate students? Are all learning environments supported?

Student Engagement

How do students view content, communicate with teachers, and collaborate with peers?

Parent Engagement

How easily can parents communicate with teachers & collaborate in their childrens’ learning?

Product Support

How thorough is your customer education, and how easy is it for them to get support? How effective is your help center?

Reporting and Analytics

How is information captured and presented to help inform data driven decisions?


How well are document centric processes automated? How seamless is the customer experience for record management and compliance?

Product Due Diligence

Process Overview

Product Verification Overview

  • null

    Investment Thesis Consult

    We partner with your team to provide K-12 and EdTech industry expertise to mirror your investment thesis (with privacy and anonymity).

  • null

    Product Assessment

    Our team of experienced EdTech and Education professionals work together to complete a comprehensive product assessment designed to verify the merit and efficacy of the product in consideration.

  • null

    Analysis & Findings

    Our team analyzes the data and creates a Verification Report with results and recommendations for the product roadmap as part of the Due Diligence process.

  • null

    Ongoing Consultation

    Through the first year of investment and beyond, Veracity provides ongoing services to maximize product strategy and ROI (including content alignment, integration assessment, market research and more).