We are former educators, edtech creators, and innovators with vision for change. Recognizing the challenges our K-12 educators face, paired with a desire for data-driven intelligence to move edtech forward, Veracity formed in January 2021 to empower EVERY educator to and enable informed purchasing and product roadmap decisions.

Our Story

We’re passionate about student success, educators devoted to our children and their futures, and innovators with vision for change. Veracity was formed to connect us all. To help school systems find the right software solutions (while maximizing valuable resources and impact). To help EdTech Providers demonstrate the value of their products (while building trust and empowering faster ROI for school districts). To help students achieve (while all stakeholders focus on one common goal).

Our mission is to empower educators by building a trusted partnership with edtech providers via data-driven feedback and enabling equal and equitable access to a trusted marketplace of edtech solutions. Together, we are building a brighter future for edtech and its impact on K-12 education.




A message from our CEO

Every company passionately believes that their product and service will benefit the consumer in some positive manner. Veracity is the unbiased, qualified, third-party expert. We verify the product’s performance and specifications to allow the customer to purchase with guaranteed confidence. It’s all about the truth and we stand behind every verification.

– Jon Hagmaier –


Jon Hagmaier

CEO, Chairman of the Board

Formerly the co-founder of Interactive Achievement (IA) and the award-winning onTRAC® platform, Jonathan Hagmaier has spent many years advocating for Educators and forward-thinking EdTech solutions. Having served 16+ years in public education prior to IA, Jon’s firsthand experience has influenced the mission of not one, but multiple business endeavors in the K-12 space. His vision for unbiased product evaluations and empowered decision making for educators set the stage for Veracity’s creation, where he now serves as CEO.

Crystal Wilson

Chief Operating Officer

Crystal has over 21 years of experience in education. She started out as a classroom teacher and enjoyed connecting with her students as a positive influence in their lives. Crystal joined the EdTech industry in 2011, where she held various roles within Product Management and Customer Success for the award-winning companies Interactive Achievement and PowerSchool. When not seeking tech solutions to solve everyday problems, Crystal enjoys spending time with her family exploring national parks, traveling to basketball tournaments along the east coast to watch her son play, and going to the beach every chance that she gets.

Amy Robertson

Chief Revenue Officer

With over 20 years’ experience marketing and selling B2B enterprise software, many of which were spent in EdTech, Amy brings a wealth of knowledge to educators on best practices for navigating the software evaluation and purchasing process. As Chief Revenue Officer, she works with educators to understand the needs of each individual school or district and makes the appropriate connections for selecting and implementing the right technologies for student achievement.

Emily Connelly

Ambassador of Trust

Emily is Veracity’s Ambassador of Trust. She partners with clients through and after the verification process to ensure success. Emily has over 15 years of experience in managing account and customer service teams. Prior to joining Veracity, Emily led the Account Management Teams at Turning Technologies and PowerSchool (formerly Interactive Achievement). In her free time, she enjoys spending time with her family and yellow Lab.

Jim Yurasits

Senior Manager of Trust

As Senior Manager of Trust, Jim coordinates the efforts of Veracity’s Guardians as they evaluate client software solutions.  His professional background includes 34 years in education, serving both as teacher and administrator.  He understands the importance of successfully integrating educational software into the school environment, whether it is used to aid instruction or manage the school division’s student information system. 

Jim loves spending time with his wife, children, and grandchildren on the family boat.