As marketers, we spend countless hours tending to customer advocacy initiatives to build our products’ reputation through peer reviews, testimonials, case studies, etc. Today’s buyers can quickly and easily gather information independently via digital channels, meaning our sales teams have fewer opportunities to influence customer decisions and our reputation tactics are more important than ever. In fact, according to Gartner “…when B2B buyers are considering…

The following post is written by guest blogger Jim Yurasits, Director of Testing, Data, and School Improvement at Orange County Public Schools (VA).   I have been working in public education for 34 years as both a teacher and an educational administrator. During that time, I have had to decide which software to…

The quest to identify, evaluate, and select the appropriate education technology solutions to meet district needs is a daunting one, to say the least. Many resources are invested, and unfortunately, purchases made do not always produce the desired results. Like any other technology investment, buyers expect value realization and often…